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Mobile phones in Armenia: Yes em "Multi SIM cards"


Dear avid reader and fond of true information about the armenian way of life, here is a post short, but informative on the relationship Love qu'entretiennent Armenians with their laptops.

S i you are going in Armenia, do not rise above fear, seeing someone in the street excited on his laptop trying to change the SIM card for the sixteenth consecutive times. It is quite normal. Do not worry if you see a guy with two phones in hand and a third bullet between his teeth, his eyes bloodshot and foaming at the mouth. Again, this is quite normal, it's part of everyday life in Hayastan. It is a fact, the Armenian is a phone addict and has often two or three phones with multiple SIM cards.


So what? What's going on? One laptop would not be enough?
Social recognition is determined by the amount of owned mobile?
The number of accounts opened among different operators in the country who are waging a war without thank you for gain share in an already saturated market (my god, as this sentence is long ...) would be a factor of superiority?
The Hayastantsi would actually be a kind bionic Terminator and Laptop an extension of his hand?
The Armenian a cyborg as the others ... Let us on this issue that bothers many foreigners traveling in Armenia, but not that.


reminder, there are three main operators in Armenia. Armenian VivaCell, the undisputed leader in terms of mobile telephony, the Russian Beeline, 10% of shares belong to the Armenian government. And finally, the last to be back in the race in November 2009, the French Orange, rather than trying to penetrate the market of mobile Internet, but will not defend bad either with regard to telephony.
The advantage of the novelty and the development of a marketing strategy finely prepared: network coverage of 95% of the territory at the opening of first store on the total excluded from Apple IPhone 4 , pervasive visual brand in Yerevan and in regions, standardized decor boutiques, promotions galore, etc. ...
The kind of strategy the Russians certainly have not yet assimilated and how they are going briskly (but not for long ...) as previously, they had rather the habit to be the only ones doing business in these countries former satellites of the USSR regarded as their playground.
But it was years after the award of a third mobile license in Orange in November 2008 that changed things a bit!

Ci cons, a specimen of bionic woman with whom I work

is where I stand, as intrepid reporter desperate to inform you, dear reader curious and thirsty for news, but mostly for you free of this weight that keeps you from sleeping and cause you insomnia for six months. Because, yes, it does humble servant of interview of the PD-G Orange Armenia, Bruno Duthoit, and may bring you an early answer to the question I put over already too many time: why this ambiguous relationship with the phone?


Incidentally, the item will be available in March in the next issue of the splendid and indispensable magazine France Armenia, the only monthly foolish enough to let me write on its pages with confidence (a measure of quality so ...). For the subscriber, dear reader, you can just relieve you of a few dollars and make you here. Supports the press, you'll see, it's good. Or send me an email and I'll send the PDF can be the story if I'm in the mood to share. But enough advertising, back to our phones.


Here's what Bruno Duthoit said, when, in a burst of inspiration unsuspected, I asked him this question of relevance that borders on unprecedented Albert Londres, Tour de France time " What's special about the mobile market in Armenia?"
"(...) Armenians are Multi SIM cards and are extremely attached to their first phone number their historic numbers. Much more than in France. So many people willingly subscribe to Orange, but little tendency to connect their new number. They keep in addition, because we have good rates to our internal network. "
So here was simple. In good homo ow conomicus , Armenians trying to do ... just savings!
Indeed, it is always more profitable to call on a mobile phone from Orange to Orange a SIM that mix networks and pay ten times more expensive. Hence the development of strategies implausible from Friends of our body hair defying every law of nature to make a simple phone call. Everything is explained.


Personally, I would have preferred to discover that the creatures were actually half man, half machine , but the true reality is unfortunately much less crazy. I share your disappointment ... a disappointment that I will go and drown in the over-consumption of unnecessary goods. No, do not hold me dear reader! However
... The problem is that would not be surprised to see open not long in clinics specializing in the treatment of addiction to cell phone ... It would address the split personality due to the misuse of two phones simultaneously and posttraumatic stress disorder following a loss of network ... a frequent phenomenon in the most remote villages of Armenia and causing almost irreversible behavioral disorders among a generation of junkies Armenians. Clinics mobile addicts ... to develop a business ? Notice to sharks ...

Armenians are smoking the SIM cards